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| Mobile Choice takes its carbon footprint seriously. Manufacturers get brownie points when a phone arrives packaged in a sensibly sized box. So when the Sony Ericsson W380i arrived compactly packaged, the handset was already off to a good start, but did our opinion dwindle upon further inspection? |
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| Having been announced back in November last year, the launch of the Sony Ericsson W890i has been a long time coming. Mobile Choice has eagerly awaited the latest addition to the popular Walkman range, but will the W890i prove to be a cut above the rest, or just another music phone? |
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| Sony Ericsson’s Walkman music phone range is no stranger to soundtracking punters’ exercise regimes. Back in 2006 it launched the W710i, an active phone complete with a built-in pedometer to monitor fitness levels. The W580i is a follow-up of sorts but less sporty and more ‘street’ than its predecessor, rigged with those fitness applications and shake music player controls last seen on the W910i. |
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| It’s fair to say that Sony Ericsson’s presence in the bargain basement prepay market has been marginal. Even after the mega-success of its Walkman music handsets and Cyber-shot camphones, the Japanese-Scandinavian outfit has still found it difficult to break Nokia’s dominance at this level. But in an attempt to crack the monopoly, Sony Ericsson has decided to up the production values, starting with the T250i. |
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| One of Sony Ericsson's major triumphs in recent times has been its success in reviving the flagging Walkman music brand and reinventing it for a new generation of younger, hipper mobile users.
Just as the manufacturer draws on its Cybershot brand in the camera space, Sony Ericsson's ability to distinguish a new music phone with the globally recognised Walkman logo is a tremendous brand advantage. |
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| Sony Ericsson's Cyber-shot range has long been at the sharp end of the mobile camera phone revolution. Indeed, the Sony Ericsson K810i won this year's Mobile Choice Best Camera Phone Award. Yet, despite this, the manufacturer has been in no rush to add to the resolution to put its Cyber-shot devices on a par with five-megapixel powerhouses, such as the Nokia N95 and the Samsung G600. Until now, that is. |
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| Remember the Sony Ericsson T-series? If the very thought of the poor integrated camera or lack of 3G found on the T610 and T630 brings you out in a cold sweat, then fear not - Sony Ericsson's new T-series descendant boasts all the features its slick design deserves. |
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| Thank heavens for the new trend of giving phones a name rather than just a model number. Such is the proliferation of mobile launches of late, consumers would need Pythagoras-like numerical ability to remember the model numbers of even this year's launches. |
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| It's exciting times in the mobile phone world. Powerhouse handsets that were announced at Mobile World Congress back in February are finally starting to be shipped, meaning we can get our grubby mitts on them. Billed as their flagship ultra-edition handset for 2008, we managed to curtail ourselves from drooling long enough to see if the Samsung U900 Soul lived up to its hype. |
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| At 12mm thick, it's much slimmer than the recent Samsung F700 with its slide-out, QWERTY keypad. It's also noticeably faster and more responsive than the earlier model, but the lack of a keypad means that the focus is on that magic touch-screen. |
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